What It Is & Why You Need It?
Your business works hard to keep your customers happy. You connect with customers one-on-one and tirelessly develop new products and features to meet customers’ needs.
But even with the best customer service, a business is bound to see its reputation take a hit every now and then.
A customer posts an angry review for the whole internet to see. Or a less-than-flattering media story spreads far beyond what you expected.
That’s where online reputation management comes in.
What Is Online Reputation Management?
Online reputation management (ORM) is when, in order to address any negative or false comments, you actively monitor mentions of your brand on websites and social media.
Four Online Reputation Management Strategies You Can Use.
1. Answer Promptly and With Empathy.
2. Address Negativity Up Front.
3. Own Up To Your Mistakes.
4. Stay on Top of Your Search Results.
Uphold Your Brand’s Image with Online Reputation Management
Shoppers judge your brand by what they hear and see about it on the internet.
Use online reputation management to strengthen the positive image of your brand that you have worked so hard to build. Respond to questions and negative feedback and you’ll show current and potential customers that your company is there to resolve any problems they might have. By implementing ORM strategies, you’ll have more control over how consumers view your company.