Discovery form Business Brand Brand Logo: Brand Presence Target Audience/Customer Purpose of Buying(yes or no) 1. Essential Need YesNo 2. Must Have YesNo 3. Like to HaveYesNo 4. Indulgence YesNo 5. Impulsive YesNo Competition Differentiation Current Differentiation (Why does the customer buy my brand) (Yes/No) Desired Goals From Media & Promotion Activities
