Discovery form 1 2 3 4 5 Previous Next Business Previous Next Brand Brand Logo: Previous Next Brand Presence Customer Perception of Brand (Why Do They Buy It?) Target Audience/Customer Purpose of Buying(yes or no) 1. Essential Need YesNo 2. Must Have YesNo 3. Like to HaveYesNo 4. Indulgence YesNo 5. Impulsive YesNo Competition Previous Next Differentiation Current Differentiation (Why does the customer buy my brand) (Yes/No) Desired Goals From Media & Promotion Activities
